EPD 690: Wisconsin Engineer

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Engineering Professional Development

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EPD 690 - Wisconsin Engineer

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eCOW2 Courses

Spring 2012 (1124)
Session A1 : EPD 690 Social and Ethical Impacts of Technology Spring 2012 (Matta) Sections: 001
Session A1 : EPD 690 Special Topics in Engineering Professional Development Spring 2012 (1) Sections: 004
Session JGF : EPD 690 Special Topics in Engineering Professional Development Spring 2012 (Binzley) Sections: 009, 010, 010

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Past Semester Courses

Catalog Description

690 Special Topics in Engineering Professional Development. I, II; 1-3 cr.

Course Prerequisite(s)

Sophomore Standing

Textbook(s) and/or other required material

Textbooks vary by magazine department:
Editorial: Creative Interviewing (3rd or latest ed.). Metzler, K. 1997. Allyn & Bacon.
On Writing Well (6th or latest ed.). Zinsser, W. 1998. HarperCollins.
Writing for Story. Franklin, J. 1986. Plume/Penguin.
Production: The Non-Designer's Design Book (latest ed.). Wiliams, R. 1995. Peachpit Press.
Design Principles for Desktop Publishers (2nd or latest ed.). Lichty, T. 1994. Wadsworth.
Robin Williams Design Workshop. Williams, R. and Tollett, J. 2000. Peachpit Press.
Website: Macromedia Dreamweaver 4: Training From the Source (or latest ed.). Page, K.A. Schulze, P. 2001. Macromedia/Peachpit/Pearson.
The Non-Designer's Web Design Book. Williams, R. and Tollett, J. Peachpit.
Web Design for the Mass Media. Kovarik, B. 2002. Allyn & Bacon.
Advertising, Business, & Circulation: The Magazine From Cover to Cover: Inside a Dynamic Industry. Johnson, S. and Prijatel, E. 2000. McGraw Hill.
Advertising: Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales. Singer, B. 2001. Warner Books.
Photography: The Complete Idiot's Guide to Photography Like a Pro. Stensvold (ed). 2000. Alpha Books.
The Complete Idiot's Guide to Digital Photography. Greenberg, S. 2002. Alpha Books.
National Geographic Field Guide 2nd Edition: Secrets to Making Great Pictures. Burian, P. and Caputo, B. 2001. National Geographic Society.

Course objectives

Depending on which department of the magazine they join, students will learn
how to conduct interviews, as well as how to write and edit an article for publication;
how to take photos, write photo captions, and use photo editing software;
how to design magazine layouts, use a style sheet, and how to use graphic design software;
how to sell advertising;
how to create a budget and production schedule;
how to work with a commercial printer;
how to design and maintain a website.
All students will learn how to work in multi-disciplinary teams, while editors will learn management and public relations skills.

Class/laboratory schedule

1.5 hours every other week with entire magazine staff, as well as meetings/work sessions with individual depts. (for example, web staff meets separately for training and planning sessions, as do writing, photography, production, business, and advertising depts.)

Contribution of course to meeting the professional component

This course contributes primarily to the students' knowledge of engineering topics, but does not provide design experience.

The following statement indicates which of the following considerations are included in this course: economic, environmental, ethical, political, societal, health and safety, manufacturability, sustainability.

Economic: Students must raise money to cover all publishing costs by selling advertising, holding fund-raising events, and selling subscriptions. Students must follow a strict budget and meet real-world deadlines. Ethical and societal: As part of a real publication and website, student staff members learn about responsible journalism by practicing it. Students also learn about related journalistic concepts such as libel, fair comment, copyright, and invasions of privacy, as well as guidelines for avoiding potential advertising-editorial conflicts.

Relationship of course to undergraduate degree program objectives and outcomes

This course serves students in a variety of engineering majors and contributes to the Technical Communication Certificate. The information below describes how the course contributes to the college's and the Technical Communication program's educational objectives.

This course counts toward the 24-credit Certificate in Technical Communication, which helps to meet industry and government agencies' demands for engineers who are skilled communicators. The course provides students with real-world publishing and web design skills, as well as a chance to work within multi-disciplinary teams. Additionally, the magazine and website are judged against peer publications in an annual Engineering College Magazines Associated (ECMA) awards competition.

Assessment of student progress toward course objectives

Grades are based on
students' written homework assignments linked to course readings;
students' work for the magazine or website (such as articles, photographs, page designs, ads sold, budgets, and so forth);
students' performance evaluations from department heads. Evaluations measure quality of work; ability to meet deadlines; ability to communicate with peers, superiors, and customers; and attitude/effort.

Person(s) who prepared this description

Susan H. Hellstrom

Copyright 2007 The Board of Regents of the University of Wisconsin System
Date last modified: 11-Aug-2011
Date created: 29-Jul-1999
Content by: custserv@epd.engr.wisc.edu
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